Bodcast by Practice Plan

What is brand and how to successfully manage it

April 3, 2017

Don’t miss this episode of Bodcast which explores the concept of brand with Les Jones. Listen as Les shares his expert knowledge on what brand is with host, Sales and Marketing Director, Nigel Jones and take away a greater insight into how you can successfully manage yours!

What you’ll hear today:

  • Les' explanation of his understanding of the word 'brand'
  • Insight into Les' views on how dental practices perceive brand
  • The importance of your brand being truly reflective of the messages and personality you want to portray
  • The key elements that make up your brand
  • The essence of creating a memorable brand
  • How to effectively involve your team in delivering your brand experience to patients.