Les Jones shares his experiences as a 'mystery shopper'. Posing as a married mum of one who has recently moved and is looking for a dentist, he completed a web enquiry form for a number of practices. Les talks about the responses he got, the opportunities practices missed and a number of simple but effective changes that can be implemented to convert more enquiries into patients.
What you’ll hear:
- The average value of a web enquiry
- How taking control of your webform and responses could transform your practice
- Practical tips on creating engaging responses.
Who should listen:
- Practice owners and managers who want to increase patient numbers
- Team members who respond to web enquiries
- Front desk teams.