Bodcast by Practice Plan

Advertising is dead

November 4, 2019

Chris Barrow and Les Jones discuss the increasing evidence that the conversion rate for new patients from traditional and modern forms of advertising is reducing, whilst the acquisition costs of those new patients by this method is going up!

What you'll hear:

  • How print media and digital advertising isn’t working like it used to
  • That there is an alternative
  • How internal human-interest marketing is the solution