The Business of Dentistry Podcast

Discover Employment and HR Solicitor, Sarah Buxton's advice on how to deal with grievances in your dental practice in this episode of Bodcast. In it, Sarah is joined by host, Area Sales Manager, Zoe Close, to share her guidance on the best way to investigate a grievance to avoid a subsequent employment tribunal claim.

What you’ll hear today:

• An explanation of the definition of a grievance as outlined by the ACAS Code on Disciplinary and Grievance Procedures
• Guidance on what the consequences of failing to follow the ACAS Code are for employers
• Tips and advice on dealing with grievances about other employees and whether you should deal with a grievance once the employee has left the practice.

In this episode of Bodcast, host Zoe Close speaks to compliance expert Pat Langley to gain her insight into how you can prepare your whole team for a CQC inspection.

What you'll hear today:

• Why it's so important to ensure your team are fully prepared for a CQC inspection
• The importance of not just seeing compliance as part of an inspection but as how you run your practice
• Pat's advice on a good starting point for getting to grips with compliance.

Discover Chris Barrow's tips and guidance on how you can get more of your existing patients into the appointment book as well how you can attract new patients through the door of your dental practice all by focusing upon your marketing strategy in this episode of Bodcast, hosted by Sales and Marketing Director, Nigel Jones.

What you'll hear today:

• The importance of allocating sufficient time, money and people to your marketing activity   
• How to allocate sufficient time, money and people to your marketing activity
• Chris' advice on introducing a 'marketing champion' into your team
• Tactics to help you to get more of your existing patients back in your appointment book
• How to adopt an effective word of mouth protocol 
• Tips on how to attract new patients into your practice. 

Your website acts like an online window to your business but what is it saying about you? In this episode of Bodcast, host Branding and Communications Manager, Sian Grace talks to Google Consultant Naz Haque about how to ensure your website is both meeting and exceeding patient expectations so that they start to build relationships with your business.

What you’ll hear today:

• Naz's insight into what makes an unsuccessful website
• Guidance on what patients are looking for online
• How to pinpoint why patients choose your dental practice to ensure you're pushing out the right messages
• The importance of making sure that your dental practice has a website.

In this episode of Bodcast, host, Branding and Communications Coordinator, Becky Hargreaves is joined by Wesleyan's Social Media Manager, Richard Eccleston. Together, they explore how you can adopt social media as a marketing tool in your dental practice, providing you with practical hints and tips that you can take away and implement.

What you'll hear today:

• Richard's advice on the recommended social media channels to use
• Tips on how to create a Business page on Facebook
• Ideas for content for your regular posts
• How to create sponsored posts on a Facebook Business page
• Advice on scheduling content and getting the team on board. 

Your website acts like an online window to your business but what is it saying about you?

In this episode of Bodcast, host Branding and Communications Manager, Sian Grace talks to Google Consultant Naz Haque about how to optimise your website and drive traffic there to attract new patients.

What you'll hear today:

• Naz explains why you should care about standing out on Google
• Advice on how you can increase your visibility on Google
• How long it takes to see results and Naz's advice on whether there areany shortcuts you can take
• Guidance on how you can measure the results when you've optimised yourwebsite.

Listen to this episode of Bodcast to discover Business Consultant, Sheila Scott’s expert tips and advice on how you can encourage your patients to visit the hygienist more frequently.

What you’ll hear today:

• Sheila explains the importance of explaining to patients why it’s beneficial to see the hygienist
• Tips on how to explain hygiene services to patients while they’re in the dental chair
• How to ensure patients are clear on why they’re visiting the hygienist
• Sheila’s views on the importance of educating patients on how to effectively use interdental aids.

Take away a greater understanding of the factors which need to be considered when preparing a dental practice for sale, as well as the steps needed to achieve this, in this episode of Bodcast with Andrew Lockhart-Mirams, Senior Partner at Lockharts Solicitors.

What you'll hear today:

• First steps to consider how best to prepare a practice for sale
• Steps to confirm NHS contracts are in order
• How the CQC impacts upon preparation and completion of sale and how to ensure compliance
• Other key factors which need to be considered as part of the sale, including timescales.

Nigel Jones shares his reflections on the key influences on the UK dental market that emerged in 2016 and the impact that these may have on the industry in the year ahead.

What you’ll hear today:

• An overview of the pressures faced by NHS dental professionals
• A consideration of the impact of the rising costs of running a dental practice
• Why the appeal of owning a dental practice has ebbed away for young dentists
• How dentistry was shown in a more positive light in the media in 2016.

If a man landed from Mars and wanted to buy your dental practice, wouldhe be able to work out how to run the practice from your policies andprotocols? If the answer is no, then this episode of Bodcast withcompliance expert Pat Langley is a must for you and your team, to ensure yourmeeting the CQC's requirements. 

What you'll hear today:

• How compliance with the CQC is involves far more than just havingwritten policies and protocols filed on a shelf
• How to ensure it's clear how your practice is run throughtailored policies and protocols
• Why it's essential to regularly review your policies and protocols
• The importance of staff training to ensure the whole team are clear onwhat your policies and protocols are.
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