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Bodcast - delivers you expert advice on how to make your dental practice a more profitable and sustainable business. Featuring interviews with key industry figures, hints and tips on a variety of subjects from wellbeing in dentistry to analysis of the dental landscape, along with real-life experiences of dental teams, there’s plenty to intrigue, inform and entertain.
Episodes
Monday May 20, 2019
Monday May 20, 2019
Laura Weaver discusses the dangers of producing marketing material with ‘catch all’ message and shares her expert advice for creating targeted messages to achieve the best return on your marketing spend.
What you’ll hear:
- The risks of generic marketing messages
- Where to begin when considering your marketing material
- Examples of a targeted campaign
- How to track how successful your marketing is
Who should listen:
- Team members responsible for marketing within the practice
- Practice managers who’d like to increase patient numbers or uptake of certain treatments
- Practice owners and managers who don’t currently do any marketing
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