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Bodcast - delivers you expert advice on how to make your dental practice a more profitable and sustainable business. Featuring interviews with key industry figures, hints and tips on a variety of subjects from wellbeing in dentistry to analysis of the dental landscape, along with real-life experiences of dental teams, there’s plenty to intrigue, inform and entertain.
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Tuesday Aug 02, 2016
Tuesday Aug 02, 2016
Don't miss this episode of Bodcast with host Les Jones, Creative Director at Practice Plan which focuses on marketing your dental practice. Les shares his knowledge on the importance of developing a strong brand for your dental practice and provides his expert advice on the key areas you need to focus on.
What you'll hear today:
- Why brand is important
- The difference between brand and branding
- Les' expert advice on why the following four distinct areas all need your attention and focus when developing your brand: products and services, physical environment,collateral and your team
- Whether a strong,powerful and charismatic brand can be created in a small practice.
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