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Bodcast - delivers you expert advice on how to make your dental practice a more profitable and sustainable business. Featuring interviews with key industry figures, hints and tips on a variety of subjects from wellbeing in dentistry to analysis of the dental landscape, along with real-life experiences of dental teams, there’s plenty to intrigue, inform and entertain.
Episodes
Friday Oct 06, 2023
Friday Oct 06, 2023
Les Jones, Creative Director at Practice Plan catches up with Hayley Irons, Director at HI Marketing Ltd to discuss the differences and benefits of utilising your dental team to manage your marketing or wether its more efficient to outsource to a marketing agency.
What you'll hear:
- How do you decide whether to use a team member or outsource
- If you use a team member, is it realistic for them to do it as part of their role, along with other duties, or should it be a standalone role?
- If you decide to outsource, how do you go about choosing the right agency/company
- What sort of return should you expect from your investment
Who should listen:
- Practice owners
- Practice managers
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