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Bodcast - delivers you expert advice on how to make your dental practice a more profitable and sustainable business. Featuring interviews with key industry figures, hints and tips on a variety of subjects from wellbeing in dentistry to analysis of the dental landscape, along with real-life experiences of dental teams, there’s plenty to intrigue, inform and entertain.
Episodes
Monday Jan 22, 2018
How to get your website working for you
Monday Jan 22, 2018
Monday Jan 22, 2018
Myke explains the fundamentals of a good dental practice website and helps to de-mystify the “dark art” of Search Engine Optimisation (SEO). He talks about how to establish meaningful marketing metrics for your website from which you can improve performance.
What you’ll hear today:
- The importance of outlining your objectives at the beginning when considering your website
- An insight into SEO and how it works
- What “buyer behaviour” is and why is this relevant for a dental practice website
- Practical advice for setting metrics.
Version: 20241125
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