Top reasons why patients won’t engage with your website

February 20, 2017

Your website acts like an online window to your business but what is it saying about you? In this episode of Bodcast, host Branding and Communications Manager, Sian Grace talks to Google Consultant Naz Haque about how to ensure your website is both meeting and exceeding patient expectations so that they start to build relationships with your business.

What you’ll hear today:

  • Naz's insight into what makes an unsuccessful website
  • Guidance on what patients are looking for online
  • How to pinpoint why patients choose your dental practice to ensure you're pushing out the right messages
  • The importance of making sure that your dental practice has a website.
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How to get started on social media

February 13, 2017

In this episode of Bodcast, host, Branding and Communications Coordinator, Becky Hargreaves is joined by Wesleyan's Social Media Manager, Richard Eccleston. Together, they explore how you can adopt social media as a marketing tool in your dental practice, providing you with practical hints and tips that you can take away and implement.

What you'll hear today:

  • Richard's advice on the recommended social media channels to use
  • Tips on how to create a Business page on Facebook
  • Ideas for content for your regular posts
  • How to create sponsored posts on a Facebook Business page
  • Advice on scheduling content and getting the team on board. 
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How to stand out on Google

February 7, 2017

Your website acts like an online window to your business but what is it saying about you?

In this episode of Bodcast, host Branding and Communications Manager, Sian Grace talks to Google Consultant Naz Haque about how to optimise your website and drive traffic there to attract new patients.

What you'll hear today:

  • Naz explains why you should care about standing out on Google
  • Advice on how you can increase your visibility on Google
  • How long it takes to see results and Naz's advice on whether there areany shortcuts you can take
  • Guidance on how you can measure the results when you've optimised yourwebsite.
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Advice on how to encourage patients to visit their hygienist

January 17, 2017

Listen to this episode of Bodcast to discover Business Consultant, Sheila Scott’s expert tips and advice on how you can encourage your patients to visit the hygienist more frequently.

What you’ll hear today:

  • Sheila explains the importance of explaining to patients why it’s beneficial to see the hygienist
  • Tips on how to explain hygiene services to patients while they’re in the dental chair
  • How to ensure patients are clear on why they’re visiting the hygienist
  • Sheila’s views on the importance of educating patients on how to effectively use interdental aids.
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Preparing to sell a dental practice

January 10, 2017

Take away a greater understanding of the factors which need to be considered when preparing a dental practice for sale, as well as the steps needed to achieve this, in this episode of Bodcast with Andrew Lockhart-Mirams, Senior Partner at Lockharts Solicitors.

What you'll hear today:

  • First steps to consider how best to prepare a practice for sale
  • Steps to confirm NHS contracts are in order
  • How the CQC impacts upon preparation and completion of sale and how to ensure compliance
  • Other key factors which need to be considered as part of the sale, including timescales.
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Dental Market Update - January 2017

January 9, 2017

Nigel Jones shares his reflections on the key influences on the UK dental market that emerged in 2016 and the impact that these may have on the industry in the year ahead.

What you’ll hear today:

  • An overview of the pressures faced by NHS dental professionals
  • A consideration of the impact of the rising costs of running a dental practice
  • Why the appeal of owning a dental practice has ebbed away for young dentists
  • How dentistry was shown in a more positive light in the media in 2016.

 

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What’s new in the CQC - policies and protocols

December 27, 2016

If a man landed from Mars and wanted to buy your dental practice, wouldhe be able to work out how to run the practice from your policies andprotocols? If the answer is no, then this episode of Bodcast withcompliance expert Pat Langley is a must for you and your team, to ensure yourmeeting the CQC's requirements. 

What you'll hear today:

  • How compliance with the CQC is involves far more than just havingwritten policies and protocols filed on a shelf
  • How to ensure it's clear how your practice is run throughtailored policies and protocols
  • Why it's essential to regularly review your policies and protocols
  • The importance of staff training to ensure the whole team are clear onwhat your policies and protocols are.
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Putting CSR at the heart of your business

December 20, 2016

Corporate social responsibility (CSR) is a broad term used to describe acompany’s efforts to improve society in some way. In this episode of Bodcast,host Zoe Close catches up with Bridge2Aid's Ian Wilson to provide listenerswith a greater understanding of the benefits of putting CSR at the heartof your business, as well as tips on how you can implement this.

What you'll hear today:

  • The meaning of CSR and examples of how it works in practice
  • An overview of the benefits of CSR to a dental business
  • Advice on how to get started in your own dental practice.

 

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Advice on how to give your plan numbers a boost

December 6, 2016

Discover Regional Support Manager, Suki Singh's practical tips and advice on how you can give your plan numbers a boost in this podcast hosted by Branding and Communications Manager, Sian Grace!

What you'll hear:

  • Tips on how to get the whole team on board and celebrate success
  • Advice on communicating the benefits of membership to patients
  • The importance of marketing your plan.
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Ways to improve public perception of NHS dentistry with Tony Kiloyne

November 28, 2016

The results of the fourth NHS Confidence Monitor revealed that one way in which dental professionals believe that confidence can be increased is through improvements to the public's perception of NHS dentistry. Listen to this Bodcast as Tony Kilcyone shares his views on the public's current understanding of NHS dentistry and the measures he feels are needed to increase this, with host Nigel Jones. 

What you'll hear today:

  • Tony's views on the public's current understanding of NHS dentistry
  • How Tony believes dentists are able to balance the requirements of the contract whilst ensuring patients are fully aware of all the options available to them
  • A consideration of the public's perception of what the capability of dentistry is in the twenty-first century
  • An insight into the measures Tony feels are needed to improve public perception. 
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